Blizzard Survival Receives Top Industrial Honor

Blizzard Survival is an outdoor thermal survival products company based in Bethesda, North Wales, on the edge of the Snowdonia National Park; a mountainous region that offers truly challenging weather conditions and proving-ground.

They’ve been presented with Britain’s top industrial honour, the Queen’s Award for Enterprise: Innovation 2009. The Queen’s representative, His Honour Judge Gruffydd Huw Morgan Daniel, Lord Lieutenant of Gwynedd made the presentation at the company’s Bethesda factory to managing director, Derek Ryden.

Their success mainly comes from a material called Reflexcell™, which has an elasticated structure that traps heat within a silvery-surfaced material and holds it close to the body.

USA’s National Association of Energy Medical Technicians recommends the widespread use of Reflexcell™ products, and they are now the technology of choice of Military medics throughout the world. The revolutionary material has become globally successful with military markets including the United Sates, Australian, Finnish, German and Dutch Armies. Tests by the Royal Marines in Arctic Norway have shown that in sleeping bag form, it keeps users warm up to four times longer than conventional single skin bivvy bags.